How the Yukon First Nation Education Directorate ensured a program’s standalone brand was identified with their organization

Overview

The Yukon First Nations Education Directorate (YFNED) is an organization dedicated to promoting First Nation decision-making in education and enhancing the success of First Nation students. One of its key initiatives is the Nutrition Program, which is funded by Jordan’s Principle to ensure that Yukon’s Indigenous children have access to equitable and healthy food. This program offers in-school meal services, food hampers, and family feasts for Indigenous families.

Challenge

YFNED needed to create a standalone logo for the Nutrition Program that appealed to a wide age range and aligned visually with YFNED’s primary logo.

Solution

MBDC created a logo that focuses on dried salmon, a symbol of wealth and trade that holds deep significance in Indigenous culture, identity, and existence. The colour palette is designed to complement YFNED’s primary brand colours, drawing inspiration from elements such as berries, water, and the night sky. Additionally, we developed a brochure, pop-up banners, window decals, letterhead, promotional merchandise, and posters to raise awareness of the program’s initiatives.