How Avens made it easier to serve NWT seniors

Overview

Avens is a safe and caring community for seniors in the Northwest Territories who want to choose how and where they live. Avens is committed to providing high-quality services, including affordable housing and the delivery of long-term care, which enable residents to stay in Yellowknife and age well with respect and dignity.

Challenge

Avens wanted a platform where they could post current openings in their community and make it easy for seniors as well as volunteers to apply online. The challenge was Avens had not updated its brand in over a decade. Their logo format had never been consistent, and their website was full of bugs, out-of-date content, and was not mobile responsive.

Solution

We started by updating the brand, which included tweaking the colour palette to reflect current trends in web design and giving the logo a contemporary look while maintaining its original shape and the mountain aven flower icon. Next, we completely overhauled their website, which had been patched together over the years. The new design features large typography and a simple information architecture to enhance usability for older individuals with limited technology skills. Additionally, we built a custom job board where Avens can post current open positions along with an online volunteer application form. This functionality allows people to easily apply for open positions by uploading their resumes and cover letters and sending them directly to the HR department.