Turning scattered information into a clear path to quitting

Challenge

Quitpath is a Yukon smoking cessation program offering free coaching, medications and support to people quitting or cutting down on commercial tobacco, in every Yukon community. Its website had grown disorganized. Information was spread across too many pages with unclear navigation, and a lot of it was redundant or out of date. Useful tools like progress tracking and a cost calculator were missing or buried. Research made the gap plain: people came looking for quit coaches and medication, and the site did not take them there.

Solution

We led a user-centred redesign, starting with qualitative research: client interviews and a competitive review of leading cessation sites. Those insights let us reorganize the site around what people are actually trying to do, so coaching, medication support and self-guided tools are a click or two away instead of a search.

Through workshops with stakeholders we audited and cut the content, set a clear hierarchy, and rewrote the messaging in plain language aligned with government accessibility standards. The new site runs on a WCAG 2.0 compliant design system with clean card-based layouts, Yukon-inspired illustration and clear icons.

Results

The result is a calmer, more accessible site that connects people to quit coaches quickly, with progress tracking and the cost calculator where people can find them rather than buried as extras. It meets the accessibility standard the people it serves are entitled to, and it has room to grow as the program does.