Yukon GovernmentAdvertising

Making health care card updates easier for Yukoners
Advertising, Government, Health
Advertising
A campaign works when it reaches the person who needed it. That sounds obvious, and it is the part most campaigns get wrong, because the Yukon is not one audience. It is 14 First Nations, communities hours apart, and a lot of people who never see the feed you are looking at.
So we plan for that from the start. We make the content, buy the media, run the campaign, and watch the numbers while it is still live rather than writing a report about it afterward. Posters in community halls, radio, transit, newspaper, Facebook, Instagram, YouTube, and direct mail to every household when the message really has to land. We build community too, because a campaign that ends the day the budget runs out was only ever renting your audience.
Then we tell you honestly what worked and what didn’t. The next campaign is better when the last one was measured properly.
Yukon GovernmentAdvertising

Advertising, Government, Health
Yukon GovernmentAdvertising

Advertising, Government, Health
Yukon GovernmentAdvertising

Advertising, Nonprofits, Government