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Northern Lights, Camera, Action! WAMP's Digital Renaissance

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Western Arctic Moving Pictures hero image showing website landing page on a laptop as well as on a mobile.

Challenge

Since 2001, WAMP has been the engine behind independent film and digital media in the Northwest Territories: equipment, workshops, mentorship, and the Yellowknife International Film Festival. Its old website couldn't keep up. Outdated design and tangled navigation hid the breadth of what WAMP offers and undersold the vibrant community behind it. The organization needed a site as creative and energetic as the filmmakers it serves.

WAMP Logo.

Solution

We rebuilt WAMP's home with a clean, modern design, intuitive navigation, and a bold palette (teal, purple, orange, and navy) that finally matches the community's energy. High-quality imagery puts the work front and centre, engagement tools spotlight programs and equipment rentals, and an Eventive integration powers a proper festival guide for the Yellowknife International Film Festival. Built on Astro and Directus, the site is fast, mobile-friendly, and simple for the WAMP team to keep current between festivals.

Results

WAMP's new site is the clear standout, reaching 14,241 people and more than 61,000 page views over the past year, up 54% and 79%, with visitors staying an average of over a minute per session (up 16%) and viewing more than four pages each. It's built well under the hood too, quick to load, highly accessible, and easy to discover. For an organization built on showing great work to as many people as possible, that reach and engagement is exactly the result to celebrate.

Screenshot of the Western Arctic Moving Pictures homepage contains a navigation bar, a countdown to a film festival, and sections highlighting various programs and events. The footer includes sponsor logos, a newsletter subscription prompt, and social media links.
On the left, a color palette swatch showcasing the range of colors used for the Western Arctic Moving Pictures website; includes a set of vibrant and contrasting hues such as teal, purple, orange, and navy blue, which are likely used for visual accents and thematic elements throughout the site's design. On the right, typographic style from the Western Arctic Moving Pictures website displaying a variety of fonts sizes in their web design.